Adobe strategy: Mobile app meets Photoshop Elements, Express updates

Posted by Karim Baz

August 29, 2008

Adobe Systems on Monday let loose its plan to reinvent its image-editing software: the convergence of desktop, Webware, and mobile photo applications.

In late September, Adobe will update both Adobe’s Photoshop Elements and Premiere Elements with version 7, rebrand Photoshop Express as Photoshop.com, and debut a mobile Photoshop (of sorts) for Windows Mobile.

Syncing with the new Photoshop.com

Whereas Photoshop Express (review) began life as an experimental, Web-based offshoot of the Photoshop brand, Adobe’s new strategy to automatically sync photos from desktop to Web to phone and back again now gives Photoshop Express a starring role on the Photoshop playbill, albeit using a different alias. Don’t let that fool you–although the product will now be Photoshop.com, it will retain its editing features and the ability to post photos to Facebook, Flickr, Photobucket, and Picasa. The bigger difference is that the new Photoshop.com will sync with the two Photoshop Elements applications and the new mobile software.