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So here, in no particular order, are 17 ways to make your marks on paper as good as they can be.

1. Write naturally. Not necessarily how you talk – speaking and writing are separate crafts and are processed differently by the brain – but using a tone and language that is natural to who you are. Avoid “university words” (even if you’re in a university) and jargon (unless among peers).
2. Have a plan. Outline if you can, but at the least make sure you know where you’re going and how you intend to get there. Don’t ramble on hoping your reader will put it all together in the end. They won’t get to the end.
3. Use active, forceful verbs. Use verbs that convey action, movement, and purpose; avoid verbs that are passive and simply indicate existence or equivalence (e.g. “Our company is a leading manufacturer of…

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