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As Apple gears up for the launch of its 3G iPhone, outside developers and startups are finally going to get to sell or give away their own applications that run natively on the phone (as opposed to being optimized for the Safari browser, as are most legal, third-party apps today). These apps, which are built on the iPhone SDK announced last March, will be distributed through the upcoming iPhone App Store. These apps will have some limitations (you can only run one app at a time and VOIP services only work via WiFi, for instance), but they will also bring a lot of innovation to the iPhone.

We’ve been tracking some of these announcements as companies prepare to unveil their new iPhone apps. They are listed below. There is a good chance more will be announced on stage during Steve Jobs’ keynote today. We will update as we learn more. Please let us know which ones we missed in comments.

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